Planning for Better SEO in 2022
Search Engine Optimization (SEO) refers to the process of adding content into your website that has the ability to increase your website’s prominence in search engines and its users. SEO can be confused with Pay-Per-Click (PPC) which is another form of internet marketing where advertisers only pay for visitors who click on their ads. However, SEO has a few distinct advantages over PPC, as it is not affected by how many people click on the ads. This means that SEO is entirely searchable by any keyword and is therefore able to target specific audiences.
The most popular form of Search Engine Optimization is known as organic SEO,
as it relies on organic listings that appear in search engine results pages. This means that the organic listings are achieved through manually submitting articles, blog posts, press releases, and other content to websites and directories. Organic search engine optimization has the lowest cost per click and is therefore highly recommended for new marketers who are just starting out with their business. Organic SEO tends to bring traffic from a variety of sources such as blogs, article directories, and social networks. Because there are no advertising costs, this form of SEM remains free to advertise to, which makes it appealing to a lot of small business owners.
Pay-per-click Search Engine Optimization is another form of Search Engine Optimization where businesses pay for the advertisement of their ads on Google, Yahoo, and Bing search engines. Pay-per-click ads are generally displayed on top of organic search results. The advertisements will display on a list based upon keywords that were used to create the campaign and can vary in cost per click according to the total cost of the ad, the position that the ad is in, and the competition that the advertiser has. This form of SEM requires advertisers to pay for each click that is made.
Pay-per-click Search Engine Optimization is usually associated with massive amounts of traffic being directed to a specific website. Millions of dollars are spent each year on pay-per-click campaigns. This SEM type can be highly effective if the targeted traffic being driven to the site is highly qualified, but can also be quite costly. The main reason that this form of search engine optimization is so popular is because of the traffic that is generated by the sheer volume of paid ads that are displayed.
Another popular way of Search Engine Optimization is called pay-per-click CPC.
This is a newer form of SEM, which uses the bidding system to determine how much an advertiser will pay for a single click. An advertiser only pays for qualified traffic, which is generated by a paid search marketing campaign. A pay-per-click CPE campaign will give an advertiser control over when their ads are displayed. These campaigns cost more per click than traditional search engine optimization methods, but have been proven to be very effective.
With pay-per-click marketing, you will generally only be charged for qualified traffic, which could include the number of clicks the user had on their ads, as well as whether the user was a returning customer. Relevant or targeted keywords will also need to be included in the text ads of an SEM campaign. The main drawback with pay-per-click advertising is that the number of qualified clicks will be lower than it would be if a traditional SEO campaign were used.
Social media marketing, otherwise known as SMO, makes use of social media to gain visibility for a website. Search Engine Optimization keywords that are properly used in a SMO campaign will give your website increased prominence and the ability to reach a highly targeted audience. A social media marketing campaign will give users a chance to read more about your company, services, products or anything else they might be interested in. Companies that specialize in SMO marketing will provide you with the tools, content and training you need to make the most of your promotion.
- Search Engine Optimization campaigns can take time to generate results.
- While many companies believe that the money is in the pay-per-click campaigns, studies show that quality score ads, which includes backlinks and ad extensions, are much more effective in driving sales than PPC ads.
- Therefore, companies that offer quality score advertising should be given the opportunity to compete on an equal footing with those companies that advertise using pay-per-click campaigns.